AdWords Fundamentals: Google AdWords Fundamentals
Your Google AdWords Fundamentals exam is just around the corner, right? So, it's high time to find an effective preparation tool! Our training course is what you really need! This is a series of videos led by the experienced IT instructors who will provide you with a detailed overview of the AdWords Fundamentals certification test. Ace your Google AdWords Fundamentals at the first attempt and obtain the Google AdWords Fundamentals credential with ease.
Curriculum for AdWords Fundamentals Video Course
Part 1 - Introduction to Google Ads
| Video Name | Time | |
|---|---|---|
| 1. How to Make the Most of This Course, Plus a Sneak Peak of What's to Come! (part 1) | 08:24 | |
| 2. How to Make the Most of This Course, Plus a Sneak Peak of What's to Come! (part 2) | 08:55 | |
| 3. Google Ads Formula Calculator (part 1) | 07:49 | |
| 4. Google Ads Formula Calculator (part 2) | 05:57 | |
| 5. What is Google Ads? (part 1) | 04:31 | |
| 6. What is Google Ads? (part 2) | 07:31 | |
| 7. Where do Google Ads Show Up? (part 1) | 04:34 | |
| 8. Where do Google Ads Show Up? (part 2) | 08:12 | |
| 9. Complimentary AdVenture Media Account Audit (exclusions apply) | 06:12 |
| Video Name | Time | |
|---|---|---|
| 1. Creating Your Firs Gooogle Ads Account | 08:21 | |
| 2. Understanding the Google Ads Account Hierarchy | 08:03 | |
| 3. Using Your Website Navigational Structure to Structure Your Google Ads Campaigns (part 1) | 09:49 | |
| 4. Using Your Website Navigational Structure to Structure Your Google Ads Campaigns (part 1) | 08:03 | |
| 5. Understanding Network Settings (part 1) | 07:15 | |
| 6. Understanding Network Settings (part 2) | 06:25 | |
| 7. Understanding Location Targeting (part 1) | 06:05 | |
| 8. Understanding Location Targeting (part 2) | 06:10 | |
| 9. Configuring Location Targeting in Google Ads | 09:37 | |
| 10. Viewing Location Reports in Google Ads (part 1) | 05:26 | |
| 11. Viewing Location Reports in Google Ads (part 2) | 09:15 | |
| 12. Understanding Advanced Location Options (part 1) | 07:40 | |
| 13. Understanding Advanced Location Options (part 2) | 08:11 | |
| 14. Setting and Configuring Languages | 03:47 | |
| 15. Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads (part 1) | 05:35 | |
| 16. Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads (part 2) | 07:06 | |
| 17. Finding Your Hourly Reports in the Google Ads Interface | 05:49 | |
| 18. Using Google's Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit | 05:35 | |
| 19. Bidding Strategies: Target Search Page Location | 05:26 | |
| 20. Bidding Strategies: Target ROAS | 10:00 | |
| 21. Bidding Strategies: Target CPA | 04:44 | |
| 22. Bidding Strategies: Target Outranking Share | 07:22 | |
| 23. Bidding Strategies: Maximize Clicks | 05:17 | |
| 24. Bidding Strategies: Enhanced CPC Bidding | 04:24 | |
| 25. Bidding Strategies: Manual CPC Bidding | 04:28 | |
| 26. Campaign Start and End Dates | 01:26 | |
| 27. Introduction to Dynamic Search Ads! | 07:28 | |
| 28. Understanding Sitelink Extensions (part 1) | 06:34 | |
| 29. Understanding Sitelink Extensions (part 2) | 07:24 | |
| 30. Callout Extensions | 04:51 | |
| 31. Call Extensions | 08:19 | |
| 32. Structured Snippet Extensions | 05:56 | |
| 33. App Extensions | 02:18 | |
| 34. Message Extensions | 08:31 | |
| 35. Location Extensions | 04:55 | |
| 36. Promotion Extensions | 09:34 | |
| 37. Price Extensions | 10:25 | |
| 38. Understanding Ad Rotation Settings | 10:25 | |
| 39. The Basics of Ad Scheduling | 10:24 | |
| 40. Understanding the Basics of Device Targeting (part 1) | 07:06 | |
| 41. Understanding the Basics of Device Targeting (part 2) | 08:03 | |
| 42. Understanding Campaign URL Options | 07:07 |
| Video Name | Time | |
|---|---|---|
| 1. Ad Group Structure Basics and Organization (part 1) | 07:20 | |
| 2. Ad Group Structure Basics and Organization (part 2) | 06:27 | |
| 3. Ad Group Structure Ideas | 06:42 | |
| 4. Creating Our First Ad Group in Google Ads | 08:55 |
| Video Name | Time | |
|---|---|---|
| 1. The Anatomy of Google Text Ads | 06:50 | |
| 2. Compliance in Google Text Ads | 05:21 | |
| 3. Requesting a Manual Review of Your Ads and Expediting the Process | 02:24 | |
| 4. Best Practices for Successful Text Ads (part 1) | 06:31 | |
| 5. Best Practices for Successful Text Ads (part 2) | 07:22 | |
| 6. Real Life Case Ad Copy Case Study: Medical Equipment Company (part 1) | 08:26 | |
| 7. Real Life Case Ad Copy Case Study: Medical Equipment Company (part 2) | 06:41 | |
| 8. The BJ Fogg Behavioral Model | 14:15 | |
| 9. Creating Our First Ad in Google Ads | 11:42 |
| Video Name | Time | |
|---|---|---|
| 1. Configuring Your Billing Details in Google Ads | 05:01 |
| Video Name | Time | |
|---|---|---|
| 1. Keyword Basics: Keywords vs Queries | 08:34 | |
| 2. The Basics of Keyword Research (part 1) | 04:58 | |
| 3. The Basics of Keyword Research (part 2) | 05:56 | |
| 4. The Basics of Keyword Planning (part 1) | 05:56 | |
| 5. The Basics of Keyword Planning (part 2) | 06:51 | |
| 6. The Basics of Keyword Organization | 06:21 | |
| 7. Understanding Keyword Match Types (part 1) | 05:44 | |
| 8. Understanding Keyword Match Types (part 2) | 06:18 | |
| 9. Keyword Match Types: Broad Match | 09:03 | |
| 10. Keyword Match Types: Broad Match Modified | 06:05 | |
| 11. Keyword Match Types: Phrase Match | 06:20 | |
| 12. Keyword Match Types: Exact Match (part 1) | 05:37 | |
| 13. Keyword Match Types: Exact Match (part 2) | 06:06 | |
| 14. Keyword Match Types: Negative Match (part 1) | 05:56 | |
| 15. Keyword Match Types: Negative Match (part 2) | 06:11 | |
| 16. Using the Search Term Report to Find Negative Keywords (part 1.1) | 07:46 | |
| 17. Using the Search Term Report to Find Negative Keywords (part 1.2) | 07:21 | |
| 18. Using the Search Term Report to Find Negative Keywords (part 2.1) | 08:15 | |
| 19. Using the Search Term Report to Find Negative Keywords (part 2.2) | 08:51 | |
| 20. Understanding Negative Keyword Lists (part 1) | 06:03 | |
| 21. Understanding Negative Keyword Lists (part 2) | 05:42 | |
| 22. Traffic Sculpting: Negative Keywords at the Ad Group Level (part 1) | 07:25 | |
| 23. Traffic Sculpting: Negative Keywords at the Ad Group Level (part 2) | 06:03 | |
| 24. Adding Negative Keywords at The Ad Group Level | 09:03 | |
| 25. Traffic Sculpting Using OPTMYZR | 07:08 | |
| 26. Keyword Research: Google Suggestions, Google Related Searches and Autocomplete (part 1) | 06:20 | |
| 27. Keyword Research: Google Suggestions, Google Related Searches and Autocomplete (part 2) | 07:32 | |
| 28. Using Additional Research Tools to Get Negative Keyword Ideas | 09:54 | |
| 29. Keyword Research: Using the Google Keyword Planner 1 (part 1) | 10:02 | |
| 30. Keyword Research: Using the Google Keyword Planner 1 (part 2) | 08:57 | |
| 31. Keyword Research: Using the Google Keyword Planner 2 (part 1) | 06:56 | |
| 32. Keyword Research: Using the Google Keyword Planner 2 (part 2) | 08:39 | |
| 33. Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner (part 1) | 09:05 | |
| 34. Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner (part 2) | 06:51 | |
| 35. Keyword Planning: The 6 Main Ways People Communicate With Search Engines (part 1) | 08:36 | |
| 36. Keyword Planning: The 6 Main Ways People Communicate With Search Engines (part 2) | 07:44 | |
| 37. Keyword Planning: Understanding the Buyer Funnel | 09:53 | |
| 38. Keyword Planning: What Keywords Can Teach Us About Buying Intent (part 1) | 05:50 | |
| 39. Keyword Planning: What Keywords Can Teach Us About Buying Intent (part 2) | 05:50 | |
| 40. Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates (part 1) | 09:43 | |
| 41. Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates (part 2) | 08:20 | |
| 42. Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors (part 1) | 08:57 | |
| 43. Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors (part 2) | 09:40 | |
| 44. Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates (part 1) | 07:46 | |
| 45. Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates (part 2) | 09:15 | |
| 46. Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes (part 1) | 08:58 | |
| 47. Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes (part 2) | 07:29 | |
| 48. Keyword Organization: Formatting Keywords in Excel | 10:32 | |
| 49. Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure (part 1) | 07:57 | |
| 50. Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure (part 2) | 03:58 | |
| 51. Keyword Organization: Using Mergewords to Generate Keyword Lists (part 1) | 06:49 | |
| 52. Keyword Organization: Using Mergewords to Generate Keyword Lists (part 2) | 06:35 | |
| 53. Keyword Bidding Basics: Setting Your Initial Max CPC Bids (part 1) | 09:36 | |
| 54. Keyword Bidding Basics: Setting Your Initial Max CPC Bids (part 2) | 08:52 |
| Video Name | Time | |
|---|---|---|
| 1. Account Structure: How To Create A New Ad Group Within Your Campaign | 07:22 | |
| 2. Importing Your Keyword Lists From Excel Into Your New Ad Group | 10:48 | |
| 3. Creating Multiple, Relevant Ads For Your New Ad Groups | 13:11 | |
| 4. How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign | 08:09 |
| Video Name | Time | |
|---|---|---|
| 1. Introduction To The AdWords Auction | 20:04 | |
| 2. Understanding Quality Score: Click Through Rate And Ad Relevancy | 15:25 | |
| 3. Understanding Quality Score: Landing Page Quality | 07:04 | |
| 4. Understanding Ad Rank and How It Is Calculated | 11:55 | |
| 5. When You Could Ignore Low Quality Scores (and when you can't!) | 09:14 | |
| 6. Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (1/3) | 07:58 | |
| 7. Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (2/3) | 11:25 | |
| 8. Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (3/3) | 07:09 |
| Video Name | Time | |
|---|---|---|
| 1. Navigating The AdWords Dashboard | 15:16 | |
| 2. How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns | 15:14 | |
| 3. Editing The Essential Campaign Settings | 06:15 | |
| 4. How To Create New Campaigns That Will Improve Your Results | 15:06 | |
| 5. How ToUse Your Website To Make The Best Campaigns Possible | 15:46 | |
| 6. How To Set Up Powerful Custom Schedules For Your Campaigns | 11:47 | |
| 7. Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules | 12:07 |
| Video Name | Time | |
|---|---|---|
| 1. Understanding Negative Keywords In-Depth | 14:15 | |
| 2. Using Broad, Phrase and Exact Match With Your Negative Keywords | 06:51 | |
| 3. Adding and Removing Negative Keywords and Negative Keyword Lists | 20:20 |
| Video Name | Time | |
|---|---|---|
| 1. Introduction To Ad Extensions | 06:18 | |
| 2. The Benefits Of Using Ad Extensions | 08:15 | |
| 3. Different Types Of Ad Extensions and Best Practices | 05:55 | |
| 4. Adding Sitelink Extensions | 08:15 | |
| 5. Configuring Your Sitelink Extensions For The Best Results | 11:22 | |
| 6. Adding Callout Extensions And Phone Extensions | 08:13 |
| Video Name | Time | |
|---|---|---|
| 1. The 5 Primary Forms Of Remarketing | 15:51 | |
| 2. Realizing The Benefits And Importance Of Remarketing | 12:49 | |
| 3. How To Create And Add Your Remarketing Tag | 03:59 | |
| 4. Creating Your First Remarketing Audience | 13:28 | |
| 5. Configuring Your Remarketing Campaign Settings | 13:52 |
| Video Name | Time | |
|---|---|---|
| 1. Understanding The Basics Of Conversion Tracking | 14:15 | |
| 2. Exploring The Different Conversion Actions Visitors Take On Your Site | 14:22 | |
| 3. Setting Up Conversion Tracking For Form Submissions | 17:35 | |
| 4. Generating And Installing Your Conversion Tracking Tag | 04:34 | |
| 5. Understanding The Basics Of Phone Call Tracking | 08:58 | |
| 6. Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data | 09:33 |
| Video Name | Time | |
|---|---|---|
| 1. Return On Investment (ROI) vs. Return On Ad Spend (ROAS): Important Distinction | 14:53 | |
| 2. How To Mathematically Calculate ROI and ROAS | 09:07 | |
| 3. Calculating Max CPC Bids From Your Conversion Rate And Conversion Value | 11:46 | |
| 4. Calculating Profitable Keyword Bids Based On Revenue Per Click | 09:08 |
| Video Name | Time | |
|---|---|---|
| 1. Introduction To AdWords Scripts - What Are Scripts? | 04:58 | |
| 2. Bidding To Average Position AdWords Script Part 1 | 11:36 | |
| 3. Bidding To Average Position AdWords Script Part 2 | 13:58 |
| Video Name | Time | |
|---|---|---|
| 1. Part 1. Understanding Search Queries and What We Learn From Searcher Languagage | 13:30 | |
| 2. Part 2. Accessing The Search Query Report and Understanding Long Tail Keywords | 18:18 | |
| 3. Part 3. Qualifying Your Ad Text and How To A/B Split Test Your Ads | 20:05 |
| Video Name | Time | |
|---|---|---|
| 1. Introduction | 9:00 |
| Video Name | Time | |
|---|---|---|
| 1. Setting up AdWords | 8:00 |
| Video Name | Time | |
|---|---|---|
| 1. Creating a Search Campaign for Google | 6:00 | |
| 2. Creating a Display Advertising Campaign for Google | 10:00 | |
| 3. Optimising AdWords Campaigns | 7:00 |
| Video Name | Time | |
|---|---|---|
| 1. Remarketing in Google AdWords | 9:00 | |
| 2. Effective Measurement of AdWords Performance | 6:00 | |
| 3. Performance Reporting | 4:00 |
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