Google AdWords Fundamentals Video Course

AdWords Fundamentals: Google AdWords Fundamentals

Your Google AdWords Fundamentals exam is just around the corner, right? So, it's high time to find an effective preparation tool! Our training course is what you really need! This is a series of videos led by the experienced IT instructors who will provide you with a detailed overview of the AdWords Fundamentals certification test. Ace your Google AdWords Fundamentals at the first attempt and obtain the Google AdWords Fundamentals credential with ease.

# of Students
101
# of Lectures
176
Course Length
1 h
Course Rating
4.4
Price $32.99
Today $29.99

Curriculum for AdWords Fundamentals Video Course

Part 1 - Introduction to Google Ads

  Video Name Time
  1. How to Make the Most of This Course, Plus a Sneak Peak of What's to Come! (part 1) 08:24
  2. How to Make the Most of This Course, Plus a Sneak Peak of What's to Come! (part 2) 08:55
  3. Google Ads Formula Calculator (part 1) 07:49
  4. Google Ads Formula Calculator (part 2) 05:57
  5. What is Google Ads? (part 1) 04:31
  6. What is Google Ads? (part 2) 07:31
  7. Where do Google Ads Show Up? (part 1) 04:34
  8. Where do Google Ads Show Up? (part 2) 08:12
  9. Complimentary AdVenture Media Account Audit (exclusions apply) 06:12
  Video Name Time
  1. Creating Your Firs Gooogle Ads Account 08:21
  2. Understanding the Google Ads Account Hierarchy 08:03
  3. Using Your Website Navigational Structure to Structure Your Google Ads Campaigns (part 1) 09:49
  4. Using Your Website Navigational Structure to Structure Your Google Ads Campaigns (part 1) 08:03
  5. Understanding Network Settings (part 1) 07:15
  6. Understanding Network Settings (part 2) 06:25
  7. Understanding Location Targeting (part 1) 06:05
  8. Understanding Location Targeting (part 2) 06:10
  9. Configuring Location Targeting in Google Ads 09:37
  10. Viewing Location Reports in Google Ads (part 1) 05:26
  11. Viewing Location Reports in Google Ads (part 2) 09:15
  12. Understanding Advanced Location Options (part 1) 07:40
  13. Understanding Advanced Location Options (part 2) 08:11
  14. Setting and Configuring Languages 03:47
  15. Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads (part 1) 05:35
  16. Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads (part 2) 07:06
  17. Finding Your Hourly Reports in the Google Ads Interface 05:49
  18. Using Google's Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit 05:35
  19. Bidding Strategies: Target Search Page Location 05:26
  20. Bidding Strategies: Target ROAS 10:00
  21. Bidding Strategies: Target CPA 04:44
  22. Bidding Strategies: Target Outranking Share 07:22
  23. Bidding Strategies: Maximize Clicks 05:17
  24. Bidding Strategies: Enhanced CPC Bidding 04:24
  25. Bidding Strategies: Manual CPC Bidding 04:28
  26. Campaign Start and End Dates 01:26
  27. Introduction to Dynamic Search Ads! 07:28
  28. Understanding Sitelink Extensions (part 1) 06:34
  29. Understanding Sitelink Extensions (part 2) 07:24
  30. Callout Extensions 04:51
  31. Call Extensions 08:19
  32. Structured Snippet Extensions 05:56
  33. App Extensions 02:18
  34. Message Extensions 08:31
  35. Location Extensions 04:55
  36. Promotion Extensions 09:34
  37. Price Extensions 10:25
  38. Understanding Ad Rotation Settings 10:25
  39. The Basics of Ad Scheduling 10:24
  40. Understanding the Basics of Device Targeting (part 1) 07:06
  41. Understanding the Basics of Device Targeting (part 2) 08:03
  42. Understanding Campaign URL Options 07:07
  Video Name Time
  1. Ad Group Structure Basics and Organization (part 1) 07:20
  2. Ad Group Structure Basics and Organization (part 2) 06:27
  3. Ad Group Structure Ideas 06:42
  4. Creating Our First Ad Group in Google Ads 08:55
  Video Name Time
  1. The Anatomy of Google Text Ads 06:50
  2. Compliance in Google Text Ads 05:21
  3. Requesting a Manual Review of Your Ads and Expediting the Process 02:24
  4. Best Practices for Successful Text Ads (part 1) 06:31
  5. Best Practices for Successful Text Ads (part 2) 07:22
  6. Real Life Case Ad Copy Case Study: Medical Equipment Company (part 1) 08:26
  7. Real Life Case Ad Copy Case Study: Medical Equipment Company (part 2) 06:41
  8. The BJ Fogg Behavioral Model 14:15
  9. Creating Our First Ad in Google Ads 11:42
  Video Name Time
  1. Configuring Your Billing Details in Google Ads 05:01
  Video Name Time
  1. Keyword Basics: Keywords vs Queries 08:34
  2. The Basics of Keyword Research (part 1) 04:58
  3. The Basics of Keyword Research (part 2) 05:56
  4. The Basics of Keyword Planning (part 1) 05:56
  5. The Basics of Keyword Planning (part 2) 06:51
  6. The Basics of Keyword Organization 06:21
  7. Understanding Keyword Match Types (part 1) 05:44
  8. Understanding Keyword Match Types (part 2) 06:18
  9. Keyword Match Types: Broad Match 09:03
  10. Keyword Match Types: Broad Match Modified 06:05
  11. Keyword Match Types: Phrase Match 06:20
  12. Keyword Match Types: Exact Match (part 1) 05:37
  13. Keyword Match Types: Exact Match (part 2) 06:06
  14. Keyword Match Types: Negative Match (part 1) 05:56
  15. Keyword Match Types: Negative Match (part 2) 06:11
  16. Using the Search Term Report to Find Negative Keywords (part 1.1) 07:46
  17. Using the Search Term Report to Find Negative Keywords (part 1.2) 07:21
  18. Using the Search Term Report to Find Negative Keywords (part 2.1) 08:15
  19. Using the Search Term Report to Find Negative Keywords (part 2.2) 08:51
  20. Understanding Negative Keyword Lists (part 1) 06:03
  21. Understanding Negative Keyword Lists (part 2) 05:42
  22. Traffic Sculpting: Negative Keywords at the Ad Group Level (part 1) 07:25
  23. Traffic Sculpting: Negative Keywords at the Ad Group Level (part 2) 06:03
  24. Adding Negative Keywords at The Ad Group Level 09:03
  25. Traffic Sculpting Using OPTMYZR 07:08
  26. Keyword Research: Google Suggestions, Google Related Searches and Autocomplete (part 1) 06:20
  27. Keyword Research: Google Suggestions, Google Related Searches and Autocomplete (part 2) 07:32
  28. Using Additional Research Tools to Get Negative Keyword Ideas 09:54
  29. Keyword Research: Using the Google Keyword Planner 1 (part 1) 10:02
  30. Keyword Research: Using the Google Keyword Planner 1 (part 2) 08:57
  31. Keyword Research: Using the Google Keyword Planner 2 (part 1) 06:56
  32. Keyword Research: Using the Google Keyword Planner 2 (part 2) 08:39
  33. Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner (part 1) 09:05
  34. Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner (part 2) 06:51
  35. Keyword Planning: The 6 Main Ways People Communicate With Search Engines (part 1) 08:36
  36. Keyword Planning: The 6 Main Ways People Communicate With Search Engines (part 2) 07:44
  37. Keyword Planning: Understanding the Buyer Funnel 09:53
  38. Keyword Planning: What Keywords Can Teach Us About Buying Intent (part 1) 05:50
  39. Keyword Planning: What Keywords Can Teach Us About Buying Intent (part 2) 05:50
  40. Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates (part 1) 09:43
  41. Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates (part 2) 08:20
  42. Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors (part 1) 08:57
  43. Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors (part 2) 09:40
  44. Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates (part 1) 07:46
  45. Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates (part 2) 09:15
  46. Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes (part 1) 08:58
  47. Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes (part 2) 07:29
  48. Keyword Organization: Formatting Keywords in Excel 10:32
  49. Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure (part 1) 07:57
  50. Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure (part 2) 03:58
  51. Keyword Organization: Using Mergewords to Generate Keyword Lists (part 1) 06:49
  52. Keyword Organization: Using Mergewords to Generate Keyword Lists (part 2) 06:35
  53. Keyword Bidding Basics: Setting Your Initial Max CPC Bids (part 1) 09:36
  54. Keyword Bidding Basics: Setting Your Initial Max CPC Bids (part 2) 08:52
  Video Name Time
  1. Account Structure: How To Create A New Ad Group Within Your Campaign 07:22
  2. Importing Your Keyword Lists From Excel Into Your New Ad Group 10:48
  3. Creating Multiple, Relevant Ads For Your New Ad Groups 13:11
  4. How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign 08:09
  Video Name Time
  1. Introduction To The AdWords Auction 20:04
  2. Understanding Quality Score: Click Through Rate And Ad Relevancy 15:25
  3. Understanding Quality Score: Landing Page Quality 07:04
  4. Understanding Ad Rank and How It Is Calculated 11:55
  5. When You Could Ignore Low Quality Scores (and when you can't!) 09:14
  6. Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (1/3) 07:58
  7. Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (2/3) 11:25
  8. Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (3/3) 07:09
  Video Name Time
  1. Navigating The AdWords Dashboard 15:16
  2. How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns 15:14
  3. Editing The Essential Campaign Settings 06:15
  4. How To Create New Campaigns That Will Improve Your Results 15:06
  5. How ToUse Your Website To Make The Best Campaigns Possible 15:46
  6. How To Set Up Powerful Custom Schedules For Your Campaigns 11:47
  7. Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules 12:07
  Video Name Time
  1. Understanding Negative Keywords In-Depth 14:15
  2. Using Broad, Phrase and Exact Match With Your Negative Keywords 06:51
  3. Adding and Removing Negative Keywords and Negative Keyword Lists 20:20
  Video Name Time
  1. Introduction To Ad Extensions 06:18
  2. The Benefits Of Using Ad Extensions 08:15
  3. Different Types Of Ad Extensions and Best Practices 05:55
  4. Adding Sitelink Extensions 08:15
  5. Configuring Your Sitelink Extensions For The Best Results 11:22
  6. Adding Callout Extensions And Phone Extensions 08:13
  Video Name Time
  1. The 5 Primary Forms Of Remarketing 15:51
  2. Realizing The Benefits And Importance Of Remarketing 12:49
  3. How To Create And Add Your Remarketing Tag 03:59
  4. Creating Your First Remarketing Audience 13:28
  5. Configuring Your Remarketing Campaign Settings 13:52
  Video Name Time
  1. Understanding The Basics Of Conversion Tracking 14:15
  2. Exploring The Different Conversion Actions Visitors Take On Your Site 14:22
  3. Setting Up Conversion Tracking For Form Submissions 17:35
  4. Generating And Installing Your Conversion Tracking Tag 04:34
  5. Understanding The Basics Of Phone Call Tracking 08:58
  6. Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data 09:33
  Video Name Time
  1. Return On Investment (ROI) vs. Return On Ad Spend (ROAS): Important Distinction 14:53
  2. How To Mathematically Calculate ROI and ROAS 09:07
  3. Calculating Max CPC Bids From Your Conversion Rate And Conversion Value 11:46
  4. Calculating Profitable Keyword Bids Based On Revenue Per Click 09:08
  Video Name Time
  1. Introduction To AdWords Scripts - What Are Scripts? 04:58
  2. Bidding To Average Position AdWords Script Part 1 11:36
  3. Bidding To Average Position AdWords Script Part 2 13:58
  Video Name Time
  1. Part 1. Understanding Search Queries and What We Learn From Searcher Languagage 13:30
  2. Part 2. Accessing The Search Query Report and Understanding Long Tail Keywords 18:18
  3. Part 3. Qualifying Your Ad Text and How To A/B Split Test Your Ads 20:05
  Video Name Time
  1. Introduction 9:00
  Video Name Time
  1. Setting up AdWords 8:00
  Video Name Time
  1. Creating a Search Campaign for Google 6:00
  2. Creating a Display Advertising Campaign for Google 10:00
  3. Optimising AdWords Campaigns 7:00
  Video Name Time
  1. Remarketing in Google AdWords 9:00
  2. Effective Measurement of AdWords Performance 6:00
  3. Performance Reporting 4:00

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